Morarji strongly believes in being like water. Not surprisingly, he always flows with the tide. A creator by heart, Morarji found his true calling after spending close to a decade in agencies like FCB, JWT, Mudra and Leo Burnett.

With hands on experience in serving diverse clientele like Flipkart, ITC, TATA, Amazon and many more he understands the needs of clients as well as agencies better and balances logic and creativity with nonchalant ease. However, just like any creator, his films reflect his true personality – a human touch with humour.